I’ve spent 15 years building marketing strategies for major brands. But nothing taught me more about messaging than recovery did. When I was struggling, I heard a lot of noise: empty slogans, vague promises, language that didn’t reach me. I learned firsthand that words can be a lifeline – or a wall. That lesson changed everything.
Now, my mission is to help behavioral health and addiction treatment providers grow their impact and reach the people who need them most – by delivering marketing that’s authentic, data-informed, and deeply rooted in lived experience. Because when you’ve been through it, you see the gaps. And when you’ve made it out the other side, you do something about it.
No gimmicks. No generic templates. Just real, results-driven strategy from someone who’s walked both paths.