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At Compassionate Communications, the mission is simple but profound: to use my journey to help behavioral health providers connect with people in pain. By merging deep, personal insight with proven marketing strategies, I aim to create an industry where messaging is more about humanity than business.
For over a decade, I wrestled with mental illness and addiction, each day a battle made harder by a system that didn’t seem built for real recovery. The journey was long and lonely: in and out of hospitals, struggling to access any meaningful treatment, and enduring low-quality care in facilities that felt less like healing spaces and more like temporary holding cells. The stigma and shame were palpable, and it often felt like I was a problem to be handled rather than a person in pain. When I hit bottom, I made a decision to change – and after coming out the other side, I found a new purpose.
Starting Compassionate Communications wasn’t just about building a career; it was about redefining behavioral health marketing in a way that genuinely connects with people who are struggling. Through my 15 years of experience in marketing – working with major corporations, small family businesses, and as an independent consultant – I realized that my journey had given me a unique perspective. I understand what people are searching for in their darkest moments, the content that turns them off, and the words that finally break through the noise to make a difference.
People aren't looking for empty phrases like “get better now” or “just reach out” – they’re looking for help with specific symptoms, honest stories of recovery, or even just reassurance that they’re not alone. Instead of keywords that capitalize on generic terms, I focus on language that resonates with the real questions and concerns peop
People aren't looking for empty phrases like “get better now” or “just reach out” – they’re looking for help with specific symptoms, honest stories of recovery, or even just reassurance that they’re not alone. Instead of keywords that capitalize on generic terms, I focus on language that resonates with the real questions and concerns people have. This approach doesn’t just drive traffic; it ensures that the people who find my clients’ resources are getting meaningful, useful content.
People in pain are perceptive – they know when content lacks depth, and they know when they’re being sold empty promises. I’m on a mission to change this. My content marketing approach is rooted in authenticity: I help behavioral health providers craft blogs, resources, and website content that doesn’t shy away from the complexities of me
People in pain are perceptive – they know when content lacks depth, and they know when they’re being sold empty promises. I’m on a mission to change this. My content marketing approach is rooted in authenticity: I help behavioral health providers craft blogs, resources, and website content that doesn’t shy away from the complexities of mental health. I provide stories, expert insights, and actionable guidance – things that offer a glimmer of understanding and relief rather than hollow, short-lived comfort.
Poorly crafted ads can feel impersonal or, worse, exploitative. I know how alienating and off-putting ads can be and I draw on my personal experience to ensure the messaging is respectful, empathetic, and, most importantly - helpful. I understand that the words “therapy,” “support” and “healing” need to be approached thoughtfully and prio
Poorly crafted ads can feel impersonal or, worse, exploitative. I know how alienating and off-putting ads can be and I draw on my personal experience to ensure the messaging is respectful, empathetic, and, most importantly - helpful. I understand that the words “therapy,” “support” and “healing” need to be approached thoughtfully and prioritize language that feels like a helping hand rather than a push.
By partnering with me, you'll get:
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